Once upon a time (when I started in 2005) natural skin care was relatively unheard of, very few people I knew were aware of toxic chemicals in skin care and there were very few options when it came to purchasing "genuine" natural skin care. Most products had something iffy added to them so they could be stocked in stores, sitting on shelves for extended periods of time.
These days pure natural organic skin care has become popular and big brands have caught on.
They realised that by using those words they'll sell MORE. These days those words are everywhere!
It might surprise you to know that only about every 1 in 100-1000 people don't get fooled by the hype.
Ok #those stats are totally made up by me, however, they're based on the fact that chemical filled brands out-sell all (genuine) natural skin care companies by billions of dollars each year, therefore it's suffice to say that a great MANY people *ARE* fooled by the hype and buy into a brand they think is good - when in fact it is NOT.
Puriti - infused with citrus extracts [the brand & tag line]
Sounds pure and natural doesn't it. Almost has you thinking of pure natural lemon zest added to a pure base product. Practically good enough to eat.... right? Wrong!
Look further and the Conditioner ingredients are: cetyl alcohol, polyquaternium-7 (a synthetic polymer), cetrimonium chloride, methylchloroisothiazolinone, methylisothiazolinone, methylparaben, ethylparaben...
The Shampoo ingredients are: sodium laureth sulfate, methylchloroisothiazolinone, methylisothiazolinone, methylparaben, ethylparaben...
Not a lot of purity about those ingredients even though the name suggests a 'pure' product. The packaging also suggests the product is "not tested on animals" yet the above ingredients are. They HAVE to be because they're toxic and manufacturers need to know what amount they can add to a product before any adverse affects are felt.
Always read the labels and if in doubt research the ingredients. Don't assume that a company using the words pure, natural and organic really are.
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Natural skin care is my name ~ your awareness is my aim!